(Senior) Brand Manager-IMMU
About this opportunity
•特定营销子职能中的本地品牌经理或全球/区域/本地子职能专家。•与当地管理层和全球营销部门一致制定产品战略，实施支持战术计划/项目。
Major Accountabilities~ 准备集成品牌团队和发布团队的内容。 ~ 负责执行、监测和分析一致同意的战术计划，以确保品牌的成长 ~ 按照内部 SOP 和行为准则章程领导制定宣传活动。 ~ 监测和控制品牌预算、预期支出和费用，并评估产品的营销组合方案以评估成本效益和结果。 ~ 通过与客户互动来获得对区域市场的洞察力并找出机遇 ~ 举办集中营销活动以及区域性营销活动 ~ 使用适当工具监测产品性能和外部环境，并在需要时采取调整措施以实现经营目标 ~ 与营销和医疗团队协作，以最大限度地扩大活动： - 在指定区域内按疾病划分的童子军中心、KOLs 和 LL - 确定每个患者段的特定需求以及疾病对指定区域内每个患者的影响Key Performance Indicators•特定营销子职能中的本地品牌经理或全球/区域/本地子职能专家。•与当地管理层和全球营销部门一致制定产品战略，实施支持战术计划/项目。Work Experience~跨文化经历~运营管理和执行~项目管理Skills~数字营销~营销策略~产品策略~资产管理~产品营销~产品生命周期管理 （PLM）~对医疗保健行业的理解~重点疾病领域专业知识~商业卓越~卓越运营~以客户为导向~敏捷~影响技能~谈判技巧~持份者参与~利害关系人管理~战略合作伙伴~跨职能协作Language英语
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 265 comparable Manager Marketing roles across 60 biopharma companies.
Salary context
63 of 265 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 265 comparable roles
+ 36 more countries
Seniority mix
265 of 265 peers have a known seniority level
Therapeutic area mix
75 of 265 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.