Novartis Posted August 16, 2026

(Senior) Brand Manager- BC

Shanghai (Shanghai), China 正式

Marketing Manager

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About this opportunity

•特定营销子职能中的本地品牌经理或全球/区域/本地子职能专家。•与当地管理层和全球营销部门一致制定产品战略，实施支持战术计划/项目。

Major Accountabilities~ 准备集成品牌团队和发布团队的内容。 ~ 负责执行、监测和分析一致同意的战术计划，以确保品牌的成长 ~ 按照内部 SOP 和行为准则章程领导制定宣传活动。 ~ 监测和控制品牌预算、预期支出和费用，并评估产品的营销组合方案以评估成本效益和结果。 ~ 通过与客户互动来获得对区域市场的洞察力并找出机遇 ~ 举办集中营销活动以及区域性营销活动 ~ 使用适当工具监测产品性能和外部环境，并在需要时采取调整措施以实现经营目标 ~ 与营销和医疗团队协作，以最大限度地扩大活动： - 在指定区域内按疾病划分的童子军中心、KOLs 和 LL - 确定每个患者段的特定需求以及疾病对指定区域内每个患者的影响Key Performance Indicators•特定营销子职能中的本地品牌经理或全球/区域/本地子职能专家。•与当地管理层和全球营销部门一致制定产品战略，实施支持战术计划/项目。Work Experience~跨文化经历~运营管理和执行~项目管理Skills~数字营销~营销策略~产品策略~资产管理~产品营销~产品生命周期管理（PLM）~对医疗保健行业的理解~重点疾病领域专业知识~商业卓越~卓越运营~以客户为导向~敏捷~影响技能~谈判技巧~持份者参与~利害关系人管理~战略合作伙伴~跨职能协作Language英语

Job details

Seniority

Manager

Function

Marketing

Therapeutic area

Not listed

Location

Shanghai (Shanghai), China

Employment type

正式

How this role compares

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