Senior Associate – Omnichannel Content Operations

Career Category

Marketing

Job Description

Senior Associate – Omnichannel Content Operations

Location – AIN, Hyderabad

Key Responsibilities:

Develop and produce digital content across formats such as social media assets, short-form video, graphics, web content, POC, EMR and multimedia materials

Adapt content for different platforms and audiences, ensuring consistency in tone, style, and messaging

Leverage AI tools (e.g., generative text, image, and video tools) to support ideation, asset creation, and content optimization

Review and refine AI-assisted outputs to ensure quality, accuracy, and brand alignment

Manage and organize digital assets, ensuring proper version control and accessibility

Support content publishing workflows

Stay current on digital content trends, emerging formats, and AI capabilities

Preferred Qualifications:

Experience: 5-8 Years

Experience using AI tools for content creation (e.g., generative AI platforms, automation tools)

Familiarity with content management systems (CMS) and digital asset management tools

Experience with design and video editing tools

Basic understanding of digital analytics and content performance metrics

Experience working in fast-paced, cross-functional environments

Good working knowledge of Adobe creative tools, including AI-enabled features for content adaptation.

Familiarity with CMS, digital asset management and enterprise content workflow systems

Bachelor's degree in design, Visual Communication, Marketing, Communications or a related field, or equivalent practical experience.

Relevant certifications or diplomas in design or digital content tools are a plus

Experience: 2–5 years of experience in graphic design, content production, digital asset adaptation or creative operations, preferably in pharmaceutical, healthcare, regulated or agency environments

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