Marketing Manager (Thane, Maharashtra, IN)

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Marketing Manager

YOUR TASK AND RESPONSIBILITIES:

 

Lead the strategic marketing function for upcoming launches in Stroke for Bayer India

Plan and implement long range operating plans for portfolio as per organization objectives

Collaborate with Regional, Global and Local cross functional teams for alignment as per brand  objectives

Provide guidance and collaborate with sales team members for successful execution of strategic roadmap

Job Summary / Principal Purpose of Role

Manage and oversee the development and monitoring marketing plans, strategies, and tactics to optimize performance of the assigned product portfolio, including to:

 

Achieve the company’s objectives (sales, market share) for the assigned portfolio of products

Develop and implement assigned products/brands marketing strategies, plans, campaigns, programs, and services with an aim to optimize achievement of sales and related performance objectives across the portfolio

Focus on master brands, branding and marketing process improvements as needed to realize the biggest opportunities to lead and compete in target markets

Collaborate with other team leaders and members to collectively achieve the short- and medium-term business growth of Bayer’s India business goals

Optimize cross-functional platforms and processes regarding promotional programs and their effective implementation

Directly manage and lead successful launches of future products and important marketing-related innovations

Propose and lead the management of initiatives to sustain customer preference and patient engagement

Manage the marketing dashboard, forecasts, budget goals and related KPIs for one’s portfolio and team, and for supporting programs and services

Keep one’s marketing and related skills up to date, aligned with the Bayer’s India Marketing initiatives, while striving for continuous self-improvement

Develop a highly efficient Product Management team through appropriate staffing, continuous couching, mentoring and proper training

Ensure delivering annual business commitment and P&L goals for assigned brands and related products in the portfolio

 

 

The Job holder will be responsible for managing following activities:

 

Gather customer and market insights to make informed decisions and Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful launch strategies

Develop and execute Brand launch strategic plans for across different channels and segments

Lead end to end execution of marketing programs and go-to-market strategies, leveraging internal support and driving collaboration

Conceptualize and execute multi-channel Strategy and campaigns across segments, ensuring the alignment of positioning, communications and messaging across all channels including digital and non-digital.

Prepare for new launch in India by driving launch excellence and building thought leader framework adoption in market.

 

WHO YOU ARE:

 

B Pharm / Bachelor’s Degree in Science with MBA from a reputed institute.

Minimum 8-10 years of Healthcare Marketing experience with at least 4-5 years of independently leading a brand portfolio preferable in Stroke/neurology

Proficiency with digital marketing tools and Integrated Multi Channel Marketing approach.

Strong project management, multitasking, and decision-making skills

High on interpersonal, collaboration, communication and presentation skills

Understanding of Indian pharma market, health care environment, customers, regulatory framework, New product launch trends, Sales force Excellence, Digital outreach models.

 

Business Size: New launch

Business Interactions: Sales team, Finance, Medical and MSL Team, Supply Chain, Commercial Excellence, Regional and Global Brand team

 

Job Requirements / Knowledge and Experience

 

Required:

Bachelor of Science or Bachelor of Pharma. Formal Marketing or Business qualification is essential

Overall 8+ years of experience in Pharma sales / marketing out of which at least 5 years have been in Pharma Marketing holding senior position

Proven track record on brand management, and new product areas, and successful launch

Strong knowledge of pharma sales & marketing processes is essential

Experience demonstrating on-target or above-target performance and achievement of sales objectives

Significant experience working across Marketing and in close collaboration with other functions in brand planning and portfolio management

Good interpersonal skills for effective working relationships with team members and other internal stakeholders

Strong written and oral communication skills in English and Hindi

Excellent analytical, planning & communication skills

Efficiently and effectively works under pressure; can stay on task and on time

Good people management skills

Able to travel regionally, national and if required, internationally

Desired:

Significant, successful sales management or Key Account Management experience

Reasonable market research experience, agency management and MR training experience

Basic understanding of analytical procedures, statistics and interpret clinical data

Critical thinking, strong problem solving and decision-making skills

Ability to develop and maintain effective relationships with internal and external customers

Digital/omnichannel/multichannel marketing experience and record of success

Pragmatic and results focused

A self-starter, able to work independently in a demanding environment

Assertive, collaborative & inspiring leadership style, especially useful in cross cultural working environment.

Open, flexible & entrepreneurial mind frame

Positive mindset with a can-do attitude in a dynamic growing environment

 

 

VACC BEHAVIOURS:

Visionary:

I create the vision together with the team to deliver holistic impact

Architect:

I enable flow of diverse resources and expertise to rotate people

Catalyst:

I foster collaboration and learning across teams

Coach:

I co-create in network to leverage expertise

YOUR APPLICATION       Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

Location: India : Maharashtra : Thane      Division: Pharmaceuticals     Reference Code: 876353          Contact Us   + 022-25311234 ]]>