Marketing Manager RX & OTC

Job Description Summary

The Marketing Manager is responsible for developing and executing the company's integrated marketing strategy across both the OTC and RX business portfolios. The role drives sustainable growth, market leadership, brand equity, and customer engagement by leading a high-performing marketing organization and ensuring alignment with commercial objectives, regulatory requirements, and patient-centric strategies.

The Marketing Manager will lead a team of brand managers and work closely with Sales, Medical Affairs, Market Access, Regulatory Affairs, Supply Chain, and global/regional stakeholders to maximize portfolio performance and business impact.

Job Description

M ajor Accountabilities

Define and implement the overall marketing strategy for the OTC and RX portfolios in line with company objectives.

Develop short-, medium-, and long-term business plans to drive revenue growth, profitability, and market share.

Identify market trends, customer insights, competitive dynamics, and emerging opportunities to support strategic decision-making.

Lead portfolio prioritization, lifecycle management, and new product launch strategies.

Ensure alignment between marketing initiatives and broader commercial objectives.

Lead consumer-focused marketing strategies across OTC brands. Drive brand awareness, customer acquisition, and market penetration through integrated omnichannel campaigns. Oversee media strategy, digital marketing, consumer engagement, and retail activation activities.

Monitor category performance and adapt strategies to maximize growth and profitability.

Lead HCP-focused marketing strategies for prescription products. Develop impactful customer engagement programs targeting physicians, pharmacists, healthcare institutions, and other key stakeholders.

Ensure all marketing activities comply with pharmaceutical industry regulations and ethical standards.

Collaborate closely with Medical Affairs and Market Access teams to optimize product positioning and customer value propositions.

Lead, coach, and develop the marketing team of fostering a culture of accountability, collaboration, and high performance.

Build organizational capabilities and succession plans within the marketing organization.

Set clear objectives, provide regular feedback, and conduct performance evaluations.

Attract, retain, and develop top marketing talent.

Partner with Regional Sales Managers to ensure strong alignment between marketing strategies and field execution.

Drive customer-centric planning and omnichannel excellence.

Establish KPIs and performance metrics to evaluate marketing effectiveness and return on investment.

Monitor business performance and implement corrective actions where needed.

Develop and manage annual marketing budgets across both OTC and RX portfolios.

Optimize resource allocation to maximize business impact and efficiency.

Ensure effective agency management and vendor partnerships.

Work closely with Medical, Regulatory, Market Access, Supply Chain, Finance, Trade and Business operation teams.

Serve as a key member of the Retail Team.

Collaborate with regional and global stakeholders to ensure alignment and adoption of best practices.

Reporting of technical complaints / adverse events / special case scenarios related to SANDOZ products within 24 hours of receipt

Key Performance Indicators (KPIs)

Achievement of net sales and market share targets

Portfolio growth and profitability

Successful launch and lifecycle management of key brands

Marketing ROI and customer engagement metrics

Employee engagement and talent development outcomes

Cross-functional collaboration effectiveness

Compliance with all regulatory and ethical requirements

Education and Qualifications

Bachelor's degree in Marketing, Business Administration, Life Sciences, Pharmacy, or related field.

MBA or advanced degree preferred.

Languages

Hungarian – native/fluent

English - fluent

Experience

Minimum 10 years of progressive experience in pharmaceutical and/or consumer healthcare marketing.

Proven success managing both OTC and RX product portfolios.

Significant people leadership experience, including management of multiple direct reports.

Strong track record in brand management, portfolio strategy, product launches, and commercial execution.

Experience working in a matrix organization and collaborating with cross-functional teams.

Experience managing significant marketing budgets and external agencie

Marketing experience in multinational environment

Competencies

Strategic thinking and vision

Strong people leadership and talent development

Change management capabilities

High level of accountability and ownership

Results-oriented with entrepreneurial mindset

Resilient and adaptable with a collaborative leadership style

High ethical standards and integrity

High project management skills

Deep understanding of pharmaceutical and consumer healthcare markets

Strong business and financial acumen

Customer-centric mindset

Data-driven decision-making

Excellent stakeholder management skills

Strong presentation and communication abilities

Ability to influence senior leaders and cross-functional teams

Effective negotiation and relationship-building skills

Self-driven personality and ability to manage activities in a solution oriented and independent manner

Curiosity and learning agility

Compensation Structure & Criteria:

Sandoz compensation is determined by job level, qualifications, niche skills, experience, and location within company salary ranges. Fully proficient and highly effective employees can expect a starting salary around market median, with those new to the level or with less functional depth at the lower end of the range and those with sustained superior or niche skills towards the higher end of the range. Internal equity and external market data inform our range placement. Annual salary reviews consider performance outcomes, market alignment, and business needs.

Job location: Budapest, Hungary

Starting monthly pay range: 1.544.025 - 2.867.475 HUF gross

Complimentary compensation: 500.000 HUF gross cafeteria per year

Variable compensation: Short term incentive

Additional benefits include: Life & Health Insurance, All You Can Move Sportpass contribution, company car, mobile phone

Pay frequency: Monthly

Expected weekly working hours: 40 hours

Contract type: full time

Why Sandoz?

Sandoz is the global leader in Biosimilar and Generic medicines, a segment of the healthcare industry that delivers 80% of the world’s medicines at 30% of the cost, touching the lives of more than 1 billion people across 100+ countries! While we are proud of our achievements, we have an ambition to do more so that everyone can achieve the basic human right of good health.

With investments in new development capabilities, production sites, new acquisitions, and partnerships, we have the opportunity to shape the future of Sandoz and help even more people gain access to low-cost, high-quality medicines, sustainably.

Our momentum is powered by an open, collaborative culture driven by our talented and ambitious colleagues, who, in return for applying their skills, experience an agile and collegiate environment with impactful careers, where diversity of thought is welcomed and where personal growth is supported!

Join us, help us make healthcare fairer and faster.

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

#Sandoz

Skills Desired

Agility, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Data Analytics, Data Strategy, Digital Marketing, Marketing Strategy, Media Campaigns, Product Marketing, Stakeholder Engagement, Stakeholder Management, Waterfall Project Management