Marketing Lead Osteo Alps

Make your mark for patients

We are looking for a strategic, collaborative, and results-oriented Marketing Lead Osteo Alps (Switzerland & Austria) to join our team.

About the role 

The Marketing Lead Osteo Alps owns the development and delivery of the osteoporosis marketing strategy across Switzerland and Austria. The role is accountable for translating global and regional strategies into impactful local plans, driving omnichannel engagement excellence, and ensuring strong business and patient outcomes through cross-functional leadership.

Who you’ll work with 

You will work closely with cross-functional stakeholders including Sales & Marketing Leads, Scientific Leads, Medical & Business Insights, Communications, Market Access, Regulatory, Legal, Compliance, and Supply teams. You will also collaborate with the iEU Strategy Operations Team, local Patient Value Unit partners, healthcare professionals, key opinion leaders, and payer stakeholders. As part of the European Marketing Leads community, you will contribute to regional initiatives and share best practices across markets.

What you’ll do 

• Own and shape the Osteoporosis marketing strategy for the Alps region, aligned with global and regional priorities

• Define key growth drivers, customer segmentation, and value propositions based on local insights

• Drive performance through clear KPIs and ensure marketing impact on business and patient outcomes

• Lead the development and continuous refinement of annual Integrated Strategic Plans (ISP) with cross-functional teams

• Translate and drive execution of regional and global osteoporosis strategies into impactful local plans

• Define and drive the development and execution of impactful promotional materials and solutions

• Own and safeguard consistency in strategy, branding, budget and communication excellence

• Own the understanding and optimization of the customer and patient journey, addressing therapy initiation hurdles and tracking impact through KPIs

• Accountable for marketing performance, engagement metrics, and contribution to business objectives within the Osteoporosis portfolio

Interested? For this role we’re looking for the following education, experience and skills 

• Bachelor’s degree in Business, Marketing, Life Sciences, or related field

• Experience in the pharmaceutical sector

• 4–6 years’ experience in healthcare marketing and stakeholder engagement, with strong expertise in brand strategy, digital, and omnichannel marketing

• Strong strategic thinking, project management, and cross-functional collaboration capabilities

• High attention to detail, ensuring all brand communications and materials are accurate and consistent, combined with a proactive mindset to identify opportunities and solve problems

• Fluent in German with good working knowledge of French and excellent written and verbal communication skills in Englis

• This is a remote position, with regular opportunities to connect with colleagues during periodic office days at our Bulle site.

Internal applicants should be in their current job for at least 12 months, must meet performance standards and are not on formal corrective/disciplinary process (PIP), warning, final warning, or compliance warning letters within the last 12 months. Please inform your Manager or your Talent Partner before applying to any internal job opportunities.

At UCB, we’ve embraced a hybrid-first approach to work, bringing teams together in local hubs to foster collaborative curiosity. Unless expressly stated in the description, this role is hybrid with 40% of your time spent in the office, irrespective of your current contractual agreement. Should your current working arrangements differ, please contact your Talent Partner to discuss, before submitting your application.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable laws.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on EMEA-Reasonable_Accommodation@ucb.com . Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.

 

Requisition ID: 93419

Recruiter: Cesar Beltran

Hiring Manager: Christophe Tabacchi

Talent Partner: Martina Menegotto

Job Level: MM II

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