Marketing Lead (Ingelheim, Germany, Rheinland-Pfalz)

The Position

We are seeking an accomplished and inspirational commercial leader to head our global Marketing team for early-stage brands within Obesity & Liver (OL), one of the most dynamic and transformative areas in healthcare today.

As a key member of the Commercial Early Brand Team, you will shape the global Marketing strategy for innovative assets across the OL portfolio, working in close partnership with global, regional, and affiliate stakeholders. Many of these indications represent new disease frontiers, offering a rare opportunity to define markets, influence standards of care, and deliver meaningful impact for patients worldwide.

This is a highly visible role for a proven leader who thrives in complexity, brings passion to building brands, and is motivated to win in a competitive and rapidly evolving environment.

Tasks & responsibilities

Develop and evolve global commercial strategies and tactics to maximize asset potential and long-term value.

Define compelling value propositions and guide integrated marketing strategy execution.

Collaborate with Medical Affairs and Market Access teams to ensure cohesive, end-to-end asset leadership across development and launch.

Represent patient and customer perspectives to ensure stakeholder needs are integrated into asset strategies.

Integrate clinical data, Real World Evidence (RWE), health economics, and customer insights to build strong asset value narratives.

Lead the creation and communication of Integrated Brand Plans, including strategic and tactical components.

Guide affiliates local asset planning, execution, and competitor insight generation.

Oversee brand launch readiness, execution, and performance tracking against defined milestones and KPIs.

Ensure alignment, collaboration, and timely delivery across commercial functions, including Customer Insights, Forecasting, Communications, and Sales.

Inspire matrix teams to operate cohesively behind an aligned commercial strategy.

Requirements

Proven people leader with experience building and leading high performing, collaborative teams

Strong strategic foresight, adaptability, and problem-solving skills.

Comfortable operating and influencing at senior levels internally and externally

Demonstrated success in Obesity brand commercialization (required)

Experience at global, regional, and/or major‑market level preferred, with strong understanding of global healthcare systems (US, EU, Japan, China)

Experience with Real‑World Evidence (RWE) generation is a strong advantage

Exceptional communication and presentation skills (oral and written)

Strong analytical capability, including budget ownership and financial acumen

Broad commercial leadership across functions, including areas outside direct expertise

Fluency in English

As part of our commitment to transparency and fairness, salary information will be shared during the recruitment process.  We also offer a comprehensive benefits and wellbeing package.

Ready to contact us?

If you have any questions about the job posting or process - please contact our HR Direct Team, Tel: +49 (0) 6132 77-3330 or via mail: hr.de@boehringer-ingelheim.com

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