Marketing Analyst Rare Diseases
About this opportunity
Work Location Assignment: Mexico City, must be able to work from assigned Pfizer office 2-3 days per week, or as needed by the business
Position Summary
Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends to improve execution. This role operates within a Rare Disease, low-prevalence therapeutic area , where success depends on precision segmentation, cross-functional coordination, and rigorous compliance discipline as much as on classic marketing execution.
Main Responsibilities
Execute portfolio action plans in alignment with strategic objectives.
Coordinate the design, development, and approval of promotional materials in compliance with internal and regulatory standards.
Works closely with the sales team, proactively gathering field insights that are translated into actionable recommendations to improve marketing's tactical execution.
Maintain proactive communication with internal teams, ensuring timely feedback and follow-up.
Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics across stakeholders.
Analyze digital data (campaign results, conversion rates, traffic) to generate actionable insights for the marketing team.
Align commercial activities with the digital marketing plan.
Generate insights from market and sales analysis, including prescriber-level and institution-level data (public and private channel).
Support the build and maintenance of brand prioritization tools (scoring models, tiering, tracking) used to guide field force and channel strategy.
Apply AI-based tools to accelerate analysis, content drafting, and reporting workflows.
Core Competencies
Customer/HCP-centricity mindset
Commitment and accountability
Teamwork and cross-functional collaboration
Proactive and effective communication
Analytical and critical thinking
Creativity and problem-solving mindset
Learning agility and adaptability in a dynamic environment
Compliance culture
Technical Competencies
Required
Proven experience using AI tools (LLMs) in marketing projects
Advanced Excel (pivot tables, lookups, nested formulas, scoring/segmentation logic)
Intermediate PowerPoint
Desired
Data Analysis & Visualization: Power BI, Tableau
Digital Marketing Tools: Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager
CRM & Automation: Salesforce, Veeva CRM
Content Management: Adobe Creative Suite; basic HTML knowledge a plus
Project Management Tools: Trello, Asana, or similar platforms
Key Performance Indicators (KPIs)
Campaign Performance: CTR, Conversion Rate, Engagement Rate
Digital Reach: Website traffic growth, social media impressions
ROI: Return on Investment for marketing campaigns
Lead Generation: Number of qualified leads generated through digital channels
Compliance & Timeliness: % of promotional materials delivered on time and approved under compliance standards
Data Accuracy: Precision in reporting and forecasting
Efficiency gains from AI-tool adoption in analysis and content workflows
Organizational Relationships
Collaborates with: Category Lead, Country Brand Lead, Brand Managers, Commercial & Trade Marketing Teams, Access & NAMs, Medical, Regulatory, Legal, Compliance, Sales Force & Sales Leads.
Education and Experience
Bachelor's degree in marketing, Business Administration, Health Sciences, or related field.
Minimum 1 year of experience in marketing or related roles (relevant internship experience will also be considered).
Proven experience applying AI tools (LLMs) to marketing projects is required.
Advanced English proficiency (reading, writing, and speaking).
EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.

 To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .

Marketing and Market Research
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 524 comparable Marketing roles across 89 biopharma companies.
Salary context
136 of 524 peers report a salary range (USD, annualized)
Peers share this role's job function. This posting doesn't list a seniority level, so peers aren't narrowed by seniority either -- the range below may span more levels than usual.
Where these roles are based
Top locations among the 524 comparable roles
+ 44 more countries
Seniority mix
414 of 524 peers have a known seniority level
Therapeutic area mix
125 of 524 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.