Manager, Business Analyst, MarTech Product Management

The Manager, Business Analyst is responsible for translating business needs into scalable product and technology solutions that support marketing transformation initiatives. This role collaborates closely with business, product, marketing operations, and technology teams to define requirements, manage product backlogs, and support the agile delivery of digital and analytics capabilities.The role partners with Product Owners and cross-functional stakeholders to ensure solutions align with business objectives, user needs, and enterprise standards while enabling efficient and high-quality product delivery.

Manager, Business Analysis, MarTech Product ManagementLocation – Hyderabad #LI Hybrid Major accountabilities:Gather, analyze, and document business and functional requirements.Partner with Product Owners to define epics, user stories, and acceptance criteria.Maintain product artifacts and functional documentation using Jira and Confluence.Participate in backlog refinement, sprint planning, and prioritization sessions.Analyze business processes to identify gaps, dependencies, risks, and improvement opportunities.Support implementation teams during solution development, QA, testing, and rollout phases.Provide analytical insights on KPIs, reporting, segmentation, and business performance.Collaborate with business and technology stakeholders to ensure effective delivery, governance, compliance, standardization, and act as a proxy Product Owner when needed.Educational Requirement:Bachelor’s degree in business, Technology, Engineering, Analytics, or a related field required or MBA or master’s degree preferred.Minimum Experience:6+ years of experience in Business Analysis, Product Management, or related rolesExperience working in Agile environments and using tools such as Jira and ConfluenceStrong analytical, communication, and stakeholder management skillsProven experience translating business needs into functional requirements and user storiesExposure to digital marketing, analytics, or MarTech platforms preferredExperience in Pharma, Healthcare, Consumer, or other regulated industries preferred