GTMC-FFE BP Manager - Dupixent-Shanghai

Main responsibilities:

Dupixent FFE Strategy & Annual Planning

·         Lead the development and execution of Dupixent-specific FFE strategy aligned with brand objectives and market dynamics

·         Drive annual field force planning cycles including resource forecasting, capacity planning, and strategic resource allocation

·         Partner with brand marketing and commercial leadership to translate business strategy into actionable FFE roadmaps

·         Conduct scenario planning and sensitivity analysis to support strategic decision-making

·         Monitor competitive landscape and market trends to inform FFE strategic recommendations

AI-Enabled FFE Transformation Initiatives

·         Champion the adoption and implementation of AI-powered tools and analytics to enhance field force productivity and effectiveness

·         Identify opportunities for automation and intelligent decision-making across FFE processes

·         Collaborate with Digital and Data Science teams to pilot and scale AI solutions (e.g., predictive targeting, intelligent territory design)

·         Drive change management and capability building to ensure successful adoption of AI-enabled tools

Field Force Sizing & Resource Allocation Advanced Tool Development

·         Design, develop, and maintain sophisticated analytical tools and models for optimal field force sizing and resource allocation

·         Build dynamic simulation models to evaluate resource allocation scenarios and trade-offs

·         Continuously refine tools based on business feedback and evolving market conditions

Territory & Objective Allocation Governance

·         Establish and enforce robust governance frameworks for territory alignment and target setting processes

·         Lead following FFE operational tasks with enhanced rigor and discipline:

o     Target hospital management

o     Target customer management and segmentation

o     Territory alignment and optimization

o     Objective setting and allocation

·         Provide consistent methodologies, templates, tools and analytical support to ensure process compliance and quality

·         Conduct quality assurance reviews and implement continuous improvement mechanisms

·         Communicate with BU field force leaders, marketing teams and GTMC counterparts to ensure smooth execution

Field Force Operation Management & Analytics

·         Establish and enforce robust governance frameworks for territory alignment and target setting processes

·         Perform advanced data processing and analysis, generating actionable insights from complex datasets

·         Leverage best practices across BUs and industry benchmarks to synergize analytical frameworks

·         Provide both routine and ad-hoc analysis for BU and management, with focus on automation and self-service analytics

·         Supervise FFE projects such as customer segmentation, territory optimization, and new product introduction

·         Manage BU daily operational support including:

o     HC management and FTE planning

o     Field force performance tracking and low performer identification

o     Data support per BU Management team requests

About you

Education:

·         Minimum bachelor’s degree

·         Advanced degree (such as Master, PhD, or MBA) is preferred

Experience & knowledge:

·         At least 6-8 years’ experience in FFE field, most preferably in MNC pharmaceutical companies

·         Solid knowledge in FFE tools, processes and analytical frameworks and in-depth understanding in the environment and operation of field team in the China pharmaceutical industry

·         Skills of project management and good cross-functional communication

·         Strong capability in Excel modelling and PowerPoint Presentation

·         Ability to solve difficult and changing situations and influence senior management

·         Ability to constantly self-challenge and challenge others in a constructive way

·         Good command of written English, communication verbal English

Core competencies:

·         Strong Influence skill

·         Strong analytical skills to drive comprehensive analysis and provide business recommendations

·         Strong communication and interpersonal skills and techniques to interpret cross-functional dynamics

·         Ability to work under pressure to deliver high-quality analysis and operational work

·         High level of integrity and be transparent

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