Director of Brand Strategy & Commercial Integration - Patient Support Services, Rare Hem and Oncology

Job title : Director of Brand Strategy and Commercial Integration – Patient Support Services, Rare Hem and Oncology

Location: Cambridge, MA

About the Job

Sanofi Rare Hem and Oncology Patient and Provider program offers a comprehensive set of services that support patients, their caregivers, and healthcare providers.  The Program provides support to patients on product education, access to therapy. The Program’s operations team provides support to healthcare providers by helping their patient’s access therapy as quickly as possible.

The Brand Strategy & Commercial Integration Lead serves as the strategic partner to commercial brand teams, architecting the integration of patient services into commercial strategy and execution. This role leads annual brand planning, customer insights strategy, and brand messaging while ensuring patient support programs drive measurable business outcomes across the rare hematology and oncology portfolio.

This individual serves as the primary point of contact to Brand Leadership, owns the annual brand planning cycle for patient support programs, leads commercial messaging strategy across all touchpoints, and drives Plan of Action (POA) planning to ensure cross-functional alignment. This role requires a strategic leader with deep commercial acumen, brand marketing expertise, and the ability to translate patient support program capabilities into compelling brand value propositions that drive measurable business results.

Serve as the strategic partner to commercial brand teams, architecting the integration of patient services into commercial strategy and execution. Lead annual brand planning, customer insights strategy, and commercial messaging while ensuring patient support programs drive measurable business outcomes across the rare hematology and oncology portfolio.

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

About Sanofi

We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system, and innovative pipeline, enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.

Main Responsibilities

Brand Planning & Execution Strategy

Lead annual brand planning cycle including situation analysis, strategic prioritization, business case development for patient support programs

Communicate patient support program strategy within the broader brand planning framework, ensuring alignment with commercial objectives and market dynamics

Conduct comprehensive situation analysis, including market assessment, landscape evaluation, and patient support program performance review

Facilitate strategic prioritization sessions with cross-functional teams to identify key opportunities and resource allocation for patient support programs

Develop business cases for major patient support program investments

Own budget development and allocation for patient support programs within the brand planning process, ensuring financial alignment with strategic priorities

Present brand planning recommendations to Commercial Leadership and secure alignment on strategic direction and resource allocation

Brand Team Partnership & Strategic Leadership

Act as Brand Team partner and point of contact to Brand Leadership across the rare hematology and oncology portfolio

Represent patient support services at senior leadership level in brand strategy sessions, commercial reviews, and strategic planning

Ensure patient support programs are fully integrated into brand strategy, commercial execution, and field activities

Partner with Brand Marketing leadership to align patient support program capabilities with brand positioning and commercial messaging

Serve as the voice of Patient Support Services in cross-functional brand discussions, ensuring program capabilities and patient insights inform commercial decision-making

Facilitate alignment between patient support program operations and brand team priorities, ensuring seamless execution

HemAssist and CareAssist Messaging Strategy

Ensure messaging consistency across all HemAssist and CareAssist patient support program touchpoints, including patient materials, HCP communications, field tools, and digital assets

Develop messaging guidelines and content standards that enable consistent HemAssist and CareAssist program communication across all channels

Co-lead HemAssist messaging strategy in partnership with Hemophilia and the Content operations & asset management leads, ensuring consistency and strategic alignment across all commercial touchpoints

Partner with Hemophilia and Content operations & asset management leads and Brand Marketing to develop compelling messaging that communicates HemAssist program value to patients, caregivers, and healthcare providers

Partner with Medical Affairs to ensure all messaging is scientifically accurate, compliant, and aligned with product labeling

Lead message testing and optimization initiatives to ensure HemAssist and CareAssist messaging resonates with target audiences and drives desired behaviors

Plan of Action (POA) Planning & Cross-Functional Coordination

Own POA Planning, coordinating cross-functional alignment on priorities, messaging, and field execution in advance of key planning cycles

Lead POA development sessions with Brand Teams, Training and Field Teams to ensure alignment on strategic priorities and tactical execution

Facilitate cross-functional planning sessions that integrate patient support program capabilities into field execution plans

Develop POA materials, including priority messaging, field tools, and execution guidelines that enable effective field communication of HemAssist and CareAssist program value

Coordinate with Clinical Educator, Case Management and FRM teams to ensure POA priorities are understood and executable in the field

Monitor POA execution and provide feedback to PSS Leadership and Brand Teams on field adoption and effectiveness

Congress Strategic Planning & Senior Stakeholder Coordination

Lead congress strategic planning that maximizes patient support program visibility and stakeholder engagement at key industry events

Coordinate stakeholder participation and strategic messaging for key medical and commercial conferences

Partner with Brand Teams to ensure patient support program messaging is integrated into congress presentations and materials

Lead post-congress analysis and strategic follow-up activities

Competitive Intelligence & VOC Strategy

Lead Voice of Customer (VOC) strategy to inform brand strategy and program optimization

Design customer research initiatives that provide insights into patient, caregiver, and HCP experiences with patient support programs

Analyze patient support program offerings and identify opportunities for HemAssist and CareAssist program differentiation

Conduct patient journey mapping to identify pain points, unmet needs, and opportunities for program enhancement

Partner with Market Research and Business Analytics teams to develop customer insights that inform brand strategy

Present customer insights to Brand Teams and Commercial Leadership, translating research findings into actionable strategic recommendations

Maintain ongoing intelligence on patient support program landscape, including new program launches, messaging changes, and market dynamics

Budget Strategy, Resource Allocation, and ROI Analysis

Own budget strategy and resource allocation for patient support programs, ensuring financial alignment with strategic priorities

Develop business cases for major patient support program investments

Partner with Finance teams to develop budgets, track spend, and ensure financial alignment with program objectives

Monitor budget performance against forecast, identifying variances and implementing corrective actions

Identify opportunities for cost optimization and operational efficiency across patient support programs

Ensure financial transparency and accountability in budget management

Cross-Role Dependencies

Coordinates brand priorities across all roles; ensures patient support programs are integrated into commercial strategy

Partners with content operations & asset management leads on messaging execution and HemAssist and CareAssist content development, this role owns messaging strategy; content operations & asset management leads owns content execution and pull-through

Delegates tactical brand work to other roles (e.g., congress logistics to content operations & asset management leads; tactical FRM coordination to operations & performance lead)

Strategic partner to digital innovation leads on brand-related data, insights, and VOC analytics

Key Stakeholders

Brand Leadership & Commercial Leadership

Sales Leadership

Finance / FP&A

Market Access Leadership

Medical Affairs Leadership

Patient Advocacy

Agency Partners

Market Research

PSS content operations & asset management leads

PSS digital innovation leads

Vendor Management

Strategic partnerships with VOC/Market Research firms, Brand Strategy consultants, and Customer Experience platforms. Lead vendor selection and strategic relationship management. Lead associated QBRs and manage associated budgets.

About You

Required Qualifications

Bachelor's degree in Marketing, Business Administration, Life Sciences, or related field; MBA preferred

7+ years of experience in pharmaceutical brand marketing, commercial strategy, or patient support services

Proven experience leading brand planning processes and cross-functional strategic initiatives

Strong understanding of pharmaceutical commercial operations, including brand management, sales execution, and market access

Experience developing messaging strategy and content for healthcare audiences (patients, caregivers, HCPs)

Demonstrated ability to build strong partnerships with brand teams and commercial leadership

Experience conducting customer research, competitive intelligence, and market analysis

Strong presentation and communication skills with the ability to influence senior stakeholders

Preferred Qualifications

Experience in rare disease, hematology, or oncology therapeutic areas

Familiarity with patient support program operations and hub services

Experience with congress planning and medical conference coordination

Knowledge of patient advocacy landscape and stakeholder engagement

Experience working with patient support program vendors

Strong analytical skills with experience using market research and business intelligence tools

Core Competencies

Strategic Leadership, Architects commercial integration strategies that position patient support programs as drivers of brand differentiation and business outcomes

Commercial Acumen, Deep understanding of pharmaceutical brand management, sales operations, and market dynamics

Cross-Functional Leadership, Builds alignment and drives execution across diverse senior stakeholder groups

Messaging Excellence, Develops compelling, consistent messaging that resonates with target audiences and drives behavior change

Customer Centricity, Uses Voice of Customer insights to inform strategy and drive program optimization

Brand Partnership, Serves as a trusted senior strategic point of contact to brand leadership, contributing to commercial success

Analytical Rigor, Uses data and insights to inform strategic decisions and measure program effectiveness

Communication Excellence, Presents complex strategic concepts clearly and persuasively to senior audiences

Why Choose Us

Bring the miracles of science to life alongside a supportive, future-focused team.

Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave

Sanofi US Services and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil  union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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Pursue progress , discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

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US and Puerto Rico Residents Only

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

North America Applicants Only

The salary range for this position is:

$178,500.00 - $257,833.33

All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK .