Brand Manager, Specialty Care (Ho Chi Minh City, Vietnam)

The Position

Product Manager, Specialty Care

The Product Manager is responsible for driving the implementation of the brand strategy with a focus on maximizing customer engagement.  The major areas of accountability include:

Development and execution of OPU operational plan for the defined brands

Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within the OPU

Cross functional alignment with Medical Affairs and Promotion

Continuously updates and educates the organisation on topics relevant to the defined brand   supporting the sales functions with updates and training materials for the defined brands

Works closely with the ROPU brand team to provide continuous input and feedback

Influences the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insight

Execute medico-marketing initiatives to maximise customer engagement (to include Expert Engagement initiatives, CME, multichannel)

Ensures the preparation and implementation of activities for new product launches

Duties & Responsibilities

 

1. Strategy:

The Product Manager is responsible for the tactical execution of the brand strategy to maximize business performance

2. Driving business results/ process/ cross-functional collaboration:

The Product Manager is responsible for providing input to business planning cycle (Outlook and Long-term forecast (LTF) process)

The Product Manager is responsible for Operational Plan development

The Product Manager is responsible for Operational plan implementation

The Product Manager is responsible for ensuring Launch readiness

The Product Manager is responsible for fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team

The Product Manager is responsible for monitoring and reporting

The Product Manager is responsible for customer engagement

3. People:

The Product Manager supports knowledge and skill sharing within the PM organization

The Product Manager builds relationships with respective functions within OPU assigned

Requirements

Bachelor’s degree in Pharmacy, Medicine or Health Science .

Advanced degree (MBA or equivalent) is a plus.

Minimum 4 years of experience in product management in Pharmaceutical MNCs, preferably in Specialty Care.

Strong business and marketing acumen with a customer-centric mindset.

Proven ability in strategy execution, project management, and cross-functional collaboration.

Proficiency in English, Microsoft Office, Outlook, and relevant database applications.

Excellent communication and relationship management skills.

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