About this opportunity
The Brand Manager is a strategic leader responsible for defining and executing brand strategy across Morocco, Tunisia, and Algeria, in alignment with global and regional marketing directives. The role drives brand growth, market share, and customer engagement through innovative, compliant marketing initiatives.The Brand Manager leads and oversees end to end new product launches, including launch strategy development, cross functional coordination, execution planning, and post launch performance tracking, ensuring timely, impactful, and consistent market entry. Acting as the brand team leader, the role ensures consistency, relevance, and excellence across all brand touchpoints.
Key ResponsibilitiesStrategic Leadership & Brand StewardshipDefine and champion the brand vision, positioning, and strategic roadmap for the MTA cluster (Morocco, Tunisia, and Algeria), including pipeline assets and upcoming launchesLead cross‑functional Brand Teams, ensuring integrated planning, launch preparedness, and consistent execution across all channelsIdentify portfolio opportunities, pipeline potential, and unmet medical needs, driving new product launch strategies, lifecycle planning, and corrective action plans to sustain long‑term growthMarketing Excellence & Operational ExecutionDevelop and execute robust tactical plans, end‑to‑end launch strategies, and omnichannel campaigns that are customer‑centric and fully compliant with internal SOPs and Code of Conduct guidelinesLead pre‑launch, launch, and post‑launch activities, including positioning, messaging, promotional material development, field force enablement, and launch performance reviewsMonitor brand and launch performance through KPIs, market analytics, and customer feedback; proactively adjust strategies to optimize outcomes across the MTA clusterManage brand and launch budgets and forecasts with a focus on efficiency, impact, and return on investmentCustomer & Market InsightsEngage with HCPs and KOLs to generate actionable insights that inform launch positioning, value propositions, and go‑to‑market strategies for Morocco, Tunisia, and AlgeriaTailor launch and in‑market messages according to patient segment needs, addressing clinical priorities, disease burden, and treatment pathways across MTABuild strategic partnerships with key institutions and stakeholders to support successful product adoption and launch penetrationCross‑Functional Collaboration & Launch ReadinessCollaborate closely with Medical Affairs, Market Access, Regulatory, Sales, Supply Chain, and Global Marketing to ensure launch readiness and flawless executionLead Integrated Brand Planning and Launch Excellence processes, ensuring alignment on timelines, objectives, risks, and mitigation plansLocalize global and regional launch strategies and materials to reflect market dynamics, access conditions, and customer expectations across MTAKey Performance IndicatorsMarket share evolution, competitive positioning, and new product launch performanceQuality and timeliness of launch execution and strategic/tactical plansCompliance with internal, regulatory, and ethical standardsEffectiveness of cross‑functional collaboration and stakeholder engagementMinimum RequirementsExperienceMinimum of 4 years of hands‑on experience in pharmaceutical marketing, with a proven track record in leading or supporting successful product launches and brand lifecycle management in innovative or specialty therapiesExperience leading cross‑functional teams and managing complex launch projects in matrix environmentsSkillsStrategic marketing, launch excellence, and lifecycle management expertiseStrong analytical, forecasting, and decision‑making capabilitiesDigital fluency and omnichannel campaign executionInfluencing, negotiation, and stakeholder management skillsAgility, resilience, and operational excellenceKnowledgeDeep understanding of the healthcare ecosystem, product launch pathways, therapeutic areas, and patient journeysStrong familiarity with regulatory frameworks, compliance standards, pricing, and market access considerationsLanguagesFluency in English & French
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 265 comparable Manager Marketing roles across 60 biopharma companies.
Salary context
63 of 265 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 265 comparable roles
+ 35 more countries
Seniority mix
265 of 265 peers have a known seniority level
Therapeutic area mix
75 of 265 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.