Associate Director, Web Analytics
About this opportunity
We are looking for a highly knowledgeable and experienced Web Analytics Subject Matter Expert with deep expertise in Google Analytics 4 (GA4), Google BigQuery (GBQ), and Google Cloud Platform (GCP). As the Associate Director, Web Analytics and the SME, you will provide strategic guidance and technical leadership in the design, implementation, and optimization of analytics solutions. A key focus of this role is owning and managing the integrations between GA4, GBQ, and GCP, enabling scalable data pipelines, advanced reporting, and actionable insights across the organisation. You will also play a pivotal role in leading discussions with business teams to showcase the value of GBQ and GCP, and to demonstrate the measurable impact of analytics initiatives on business outcomes.
Key ResponsibilitiesTechnical Expertise and ConsultationServe as the primary expert on GA4, GBQ, and GCP for analytics, data management, and integrations.Provide technical consultation and strategic direction for analytics implementations, ensuring scalability and compliance with governance standards.Translate business objectives into robust analytics frameworks and data integration strategies.Data Integration & ManagementOwn the setup, governance, and optimization of integrations between GA4, GBQ, and GCP.Design and implement scalable data pipelines and automated workflows for analytics data collection and reporting.Partner with analytics, marketing, and engineering teams to enable advanced reporting, predictive modeling, and activation through GA4–GBQ–GCP integrations including other enterprise data cloud and data lakes.Business Engagement & Value DemonstrationLead discussions with business teams to showcase the value of GBQ and GCP analytics solutions.Highlight the business impact of analytics initiatives through storytelling, measurable KPIs, and case studies.Influence stakeholders by demonstrating how GA4–GBQ–GCP integrations drive efficiency, better decision-making, and ROI.Analytics Implementation and OptimizationOversee GA4 configuration and maintenance, including event tracking, custom dimensions/metrics, and enhanced eCommerce.Ensure seamless data flow from GA4 into GBQ for advanced analytics and reporting use cases.Provide strategic input into digital marketing measurement (Google Ads, attribution, campaign analytics).Data Layer & Tagging (Secondary Scope)Guide and review data layer designs to ensure completeness and scalability.Provide oversight for GTM and other tagging systems where required, while keeping focus on integration with analytics and cloud platforms.Quality Assurance & ReportingDefine data quality frameworks and oversee validation processes to ensure accuracy across GA4, GBQ, and GCP datasets.Support teams in building advanced dashboards and reports using Looker Studio, GA4, and BigQuery, aligned to business KPIs.QualificationsDegree qualified in a relevant business or Technical area.Extensive experience in web analytics and cloud-based data integration.Deep expertise in GA4, GBQ, and GCP, with proven experience in setting up and managing integrations across these platforms.Strong background in data architecture, data modeling, and warehousing concepts.Hands-on experience with analytics implementations; exposure to GTM and data layer design is desirable but secondary.Experience in leading stakeholder discussions, influencing business decisions, and showcasing the value of analytics solutions.Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Job details
How this role compares
Computed from every other active Marketing role in our database, not just this employer's listings.
We currently track 288 comparable Associate Director Marketing roles across 60 biopharma companies.
Salary context
67 of 288 peers report a salary range (USD, annualized)
Peers share this role's job function and a matching or adjacent seniority level -- not necessarily the same therapeutic area or country.
Where these roles are based
Top locations among the 288 comparable roles
+ 34 more countries
Seniority mix
288 of 288 peers have a known seniority level
Therapeutic area mix
74 of 288 peers have a known therapeutic area; the rest are genuinely unlabeled, not hidden
Similar opportunities
The closest matches from our peer group, ranked by how similar they are, not how well you'd qualify for them -- treat this as market context, not a guaranteed shortlist; a weak match is labeled as one below.
How we calculate "similar"
No black box, no LLM guesswork: a deterministic score built from four normalized attributes. Here's this role's own peer group at different match levels, so you can see the mechanism, not just the result.
Every comparison starts from the same 100-point budget: 25 for working in the same function, 40 for the same therapeutic area, 20 for the same or adjacent seniority, 15 for the same country. A dimension we can't confirm on both sides contributes nothing, never a guess, never a free pass.
0 points, never a partial guess. A role we know almost nothing about beyond its function bottoms out at 25%; it never inflates to 100% just because there's little to compare against. Seniority uses a defined ladder (Associate → Manager → Associate Director → Senior → Principal → Director → Senior Director → Executive/VP) so "Director" and "Senior Director" count as adjacent, but "Director" and "Executive/VP" do not.