Associate Director U.S. Marketing, Consumer Strategy - Crohn's Disease (CD)

Job Description

Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them.

We have a proud legacy of developing novel therapeutics for people with immune-mediated inflammatory diseases and autoimmune-related disorders. With an advanced understanding of human biology, there's been an emergence of innovative medicines and new modalities that aim to change the way we approach treatment for immune disorders. Our scientists are investigating ways to modulate TL1A to potentially address inflammation and fibrosis associated with inflammatory bowel disease. Our scientists are investigating tumor necrosis factor-like ligand 1A (TL1A), which has been shown to be increased in inflamed intestinal tissue and in the systemic circulation of patients with IBD.

Inflammatory bowel disease (IBD) is a chronic inflammatory condition affecting the digestive tract and impacting nearly three million people in the U.S. Crohn’s disease and ulcerative colitis are two of the most common forms of IBD. The unpredictable symptoms associated with IBD, which may include diarrhea, abdominal pain, unintended weight loss and fatigue, often create emotional and social challenges for those impacted.

We are currently recruiting for Associate Director U.S. Marketing, Consumer Strategy – Crohn’s Disease (CD). This is an exciting time for talented and passionate marketing professionals to join the launch team for our investigational novel treatment for patients suffering with IBD.

The Consumer Strategy Lead will drive foundational strategy and planning for consumers for an exciting launch, including positioning, targeting (including but not limited to, segmentation, market research, data and analytics, and creative campaign development). In this role, the candidate will be responsible for refining and evolving the consumer strategy, understanding consumer gaps/barriers inclusive of health equity, and optimizing customer experience.

The Consumer Strategy lead will report to the Director, IBD Consumer Product Marketing Owner, as a member of the Consumer Customer Agile Team (CAT). This AD will partner with all members of the Consumer CAT and collaborate closely with the HCP, Scientific, PSP and Payer teams to ensure alignment, cohesion, and prioritization.

Key responsibilities include :

Support Director Consumer PMO to drive a foundational consumer strategy, leveraging L3 marketing framework

Collaborating with the market research, competitive intelligence, and analytics team to generate key insights that inform business decisions

Partner with the agency on planning and executing our unbranded campaign(s)

Partner with HCP and Scientific brand counterparts for One our company Marketing Experience (OMM) to ensure alignment to strategy with multi-disciplinary team

Identify opportunities to optimize consumer experience and lead the experience journey development and execution

Partner with stakeholders to understand SDOH (social determinants of health) and health equity needs and opportunities for appropriate patients

Lead, develop and execute an OPDP submission for launch.

Manage the consumer budget and planning process

Support Director, Consumer PMO with the development of Patient Advocacy Group (PAG) engagement strategies

Collaborate across Immunology CATs to ensure cohesion and holistic approach

As a member of the US Pharma Immunology marketing team, partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes

Our U.S. marketing team has adopted an Agile Way of Working to be more adaptive and responsive to rapidly evolving customer needs and keep pace with the digital evolution in the marketplace. This Agile model enables marketers to enhance their experience, building skills and capabilities that flex across various commercial functions based on business needs and priorities. The successful candidate embraces a growth mindset, a willingness to tackle challenges, and a passion for learning, development, and a greater team achievement.

This is a hybrid role based on Upper Gwynedd, PA, with an expectation of working on-site three days per week.

Minimum Required Requirements:

Bachelor's degree

A minimum of 5 years’ healthcare industry experience, including at least 3 years in strategic marketing and brand management

Consumer Marketing experience

A growth mindset, strong collaboration, and business agility

Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills

Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions

Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication

Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams

Ability to work under pressure, confidently make key business decisions, pivot and adapt to evolving business needs, and prioritize the most impactful work

Understanding of omnichannel marketing, digital and non-digital channels

Demonstrates high degree of integrity and ethics

Preferred Skills :

Master's degree

Launch experience

Prior immunology Inflammatory Bowel Disease (IBD)experience

Awareness and understanding of US commercial and regulatory requirements

Agency and vendor management

Familiarity with agile tools like Jira and Mural

Required Skills:

Adaptability, Adaptability, Advertising Campaign Development, Agile Methodology, Brand Management, Brand Marketing, Business Decisions, Creative Campaign Development, Decision Making, Digital Analytics, Digital Channels, Health Equity, Inflammatory Bowel Diseases, Leadership, Marketing Budget Management, Marketing Strategy Implementation, Market Research, Omnichannel Retailing, Patient Advocacy, People Leadership, Pharmaceutical Industry, Pricing Strategies, Principles of Marketing, Prioritization, Product Lifecycle Management (PLM) {+ 2 more}

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

The salary range for this role is

$142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only:  We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only:  We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

1st - Day

Valid Driving License:

No

Hazardous Material(s):

N/A

Job Posting End Date:

08/20/2026 *A job posting is effective until 11:59:59PM on the day BEFORE  the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R403725