Associate Director, HCP Marketing, Bylvay

Title:

Associate Director, HCP Marketing, Bylvay

Company:

Ipsen Biopharmaceuticals Inc.

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/   and follow our latest news on LinkedIn and Instagram .

Job Description:

The Associate Director, HCP Marketing, Bylvay is a key role on the Rare Disease Commercial Team. The candidate will support U.S. marketing initiatives and key promotional activities to help the Bylvay brand team achieve near-term revenue goals and support the ongoing successful launch in rare disease.

Bylvay is approved for PFIC and Alagille syndrome, with research ongoing in additional rare cholestatic liver diseases.

Responsibilities will encompass traditional HCP marketing as well as peer to peer marketing activities (congresses & speaker bureau), brand planning, development of marketing materials and messages for multichannel engagement focused on advisory boards, educational programs and KOL engagements. The role will include execution of both personal and non-personal promotional tactics. The role will require collaboration with Thought Leader Engagement Team, Field leadership, Sales training, medical affairs, legal & business ethics.

WHAT - Main Responsibilities

Core Marketing Activities

Lead key initiatives to implement Peer to Peer tactical plan

Development & execution congress marketing plans & materials

Speaker bureau content strategy, training, execution & ongoing management

Advisory board planning and execution

Amplify peer to peer messaging through multichannel engagement tactics

Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare Disease leadership

Contribute to Brand Planning and Tactical Plan development for the Rare Disease portfolio

Ensure compliant execution of all promotional activities

Cross Functional Leadership

Collaborate with:

Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials / messages

Other brands teams within marketing to ensure cohesive delivery of portfolio strategy and unified external voice to customers

Thought Leader Liaison team & Sales Leadership on marketing material development, execution and performance

Promotional review committee to ensure compliant development of field resources in line with the strategy

Business ethics & legal team to ensure compliant development and implementation of projects

Cross functional team lead-stakeholder management:

Incorporate insights from primary and secondary research into development of field promotional tactics

Share leadership responsibilities for regular cross-functional meetings including congress planning, bureau operations and brand team meetings

Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy.

HOW - Knowledge & Experience

Proven cross-functional leadership skills to lead across a complex matrix

At least 10 years of Biopharma commercial experience; minimum 5 years of pharmaceutical or biotechnology commercial marketing experience

Successful launch experience in the rare or specialty categories

Sales or field-based experience strongly preferred

Mentally agile and solutions-oriented, with the ability to navigate ambiguity, adapt quickly, and drive practical solutions in a dynamic environment

Strong communication and interpersonal skills along with the ability to influence others

Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously

Demonstrated consistent track record of success

Strong scientific/medical aptitude and experience

Significant experience in, and knowledge of Rare Disease with complex science and reimbursement

Demonstrated success in project, vendor, and experience managing large budgets

Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.

Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.

Excellent written and verbal skills and strong interpersonal communication skills

Education / Certifications:

Bachelor’s Degree or Equivalent is required

PharmD or MBA is preferred

Compensation

The annual base salary range for this position is $193,500 - $215,000

This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.

The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application. Ipsen is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.