Associate Director, Field Omnichannel Strategy

About the Role

At AstraZeneca, we are redefining how our field teams engage healthcare professionals (HCPs) shifting from single-channel interactions to coordinated, personalized omnichannel experiences that deliver greater value to customers.

As an Associate Director, Field Omnichannel Strategy, you will play a central role in advancing this transformation. You will define how field teams orchestrate personal and non-personal channels, embed new ways of working, and establish measurement frameworks that prioritize engagement quality over activity volume.

This role sits within the US Biopharma Omnichannel function and operates at the intersection of strategy, operations, analytics, and field execution. You will work across Sales, Medical, Brand, and IBEX partners to turn omnichannel strategy into practical, scalable field execution.

Location & Ways of Working

This role is based in Wilmington, Delaware. AstraZeneca requires all physical HUB-based employees to work onsite a minimum of three (3) days per week, with remaining days worked remotely in alignment with business needs and team expectations.

Why This Role is Unique

Shape how AstraZeneca Field teams engage HCPs at scale during a critical transformation in omnichannel maturity

Lead a shift to Next Best Action and journey-based engagement models

Influence enterprise-wide capabilities without direct authority, working across a highly matrixed organization

Drive measurable impact on customer experience, engagement quality, and commercial effectiveness

Scope & Impact

Supports omnichannel orchestration across multiple brands and Field teams within the US Biopharma Business Unit

Impacts how Field representatives engage HCPs across all touchpoints

Partners across IBEX functions (Strategy, Operations, Analytics, Learning) to ensure end-to-end capability adoption

Operates in a highly matrixed environment, influencing senior leaders across Sales, Marketing, and Medical

What You’ll Do

1. Drive Omnichannel Transformation in the Field

Lead the adoption of omnichannel orchestration capabilities, enabling Field teams to coordinate personal and digital touchpoints

Translate strategy into practical, scalable workflows for Field execution

Embed omnichannel thinking into day-to-day Field engagement models

2. Lead Organizational Change & Adoption

Build and implement change strategies to drive sustained behavior change

Develop: Field-facing playbooks

Coaching frameworks

Champion networks across Field leadership

Partner with Learning teams to embed capabilities into training and development

3. Connect Brand Strategy to Field Execution

Partner with Brand and Omnichannel Strategists to translate strategy into Field-executable omnichannel plays

Enable sequencing of approved content and touchpoints across channels

Ensure alignment between brand priorities and Field engagement approaches

4. Establish Measurement & Performance Standards

Design and implement field omnichannel meaningful metrics, shifting focus from activity to engagement quality

Define metrics that reflect: Coordination across channels

Customer journey progression

Effectiveness of engagement

Use insights to drive continuous optimization and standardization

5. Act as a Cross-Functional Connector

Partner with Sales, Medical, SFO, Analytics, and Learning teams to ensure aligned execution

Reduce fragmentation by creating clear processes and governance

Serve as a trusted advisor on omnichannel execution challenges

6. Innovate and Scale

Identify, pilot, and scale new omnichannel approaches

Advance Next Best Action and journey orchestration capabilities

Continuously evolve Field engagement models based on insights and performance

Minimum Required Experience

Bachelor’s degree or equivalent experience

5–7+ years in roles spanning Field engagement, omnichannel strategy, or commercial capability development within healthcare or another regulated industry

Proven success driving adoption of new tools, capabilities, or ways of working in Field or customer-facing teams

Strong understanding of: Field engagement models

Brand strategy

Integration of personal and non-personal channels

Demonstrated ability to influence without authority in a matrixed environment

Experience partnering across strategy, operations, analytics, and learning functions

Experience using data and insights to inform performance and optimization

Strong problem-solving and critical thinking skills

Preferred Experience

Advanced degree (MBA, MPH, or relevant field)

Pharmaceutical or healthcare marketing experience

Familiarity with: CRM platforms (e.g., Veeva, Salesforce)

Next Best Action and customer journey frameworks

Agile ways of working

Experience in business requirements gathering and capability design

Ready to Apply?

If you are energized by transforming how Field teams engage customers and want to play a key role in shaping the future of omnichannel at scale, we’d love to hear from you.

Date Posted

26-May-2026

Closing Date

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.