Associate Director / Director Lilly Digital Greenhouse - Oncology
About this opportunity
At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work, but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.
ORGANIZATION OVERVIEW
Customers increasingly expect exceptional digital experiences across every part of their work and lives. As the US healthcare landscape rapidly evolves, the Lilly Greenhouse Business Unit must also adapt to meet customer needs. Lilly Greenhouse is currently the second-largest business unit at Lilly USA and is expected to continue growing as additional assets and launches move into the organization. Our mission is to become a digital commercialization engine that manages and launches new and existing assets by developing and leveraging the digital solutions and capabilities of the future.
POSITION DESCRIPTION
This role serves as a US brand leader within the Greenhouse oncology portfolio with a primary focus on Verzenio, but not exclusively. This person will be responsible for revenue targets, execution excellence, innovation, and cross-functional integration to maximize digital performance.
RESPONSIBILITIES
Brand Management and Digital Execution
Oversee and be the subject matter expert for all Verzenio commercial activities
Drive delivery of revenue targets
Own the development and end-to-end execution of customer plans, ensuring solutions are impactful across digital channels
Create new or derivative brand promotional claims and tactics, and their associated project plans
Gain and monitor customer and competitive insights to inform strategy, and adjust execution when appropriate
Manage the brand budget
Digital Capability Innovation
Innovate digital marketing strategies aligned with brand priorities
Pilot, implement, and measure AI-powered solutions by leveraging internal capabilities and/or by seeking and vetting external vendors
Cross-Functional Integration
Collaborate with the central media team to create and monitor digital HCP reach, frequency, and engagement goals; adjust strategies as needed to maximize impact
Partner with BI&A and Finance to measure brand and tactical performance
Collaborate with OBU marketers, LVA, and consumer services to optimize customer experiences with Lilly’s breast franchise as well as to maintain right-to-operate
Implement solutions and capabilities in close partnership with LillyTech, central digital engagement, content operations, and content capability offices, embodying a Team Lilly mindset
REQUIREMENTS
Bachelor's degree required
Minimum of 3 years of pharmaceutical commercial marketing experience
Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1
ADDITIONAL PREFERENCES
Experience with digital marketing and marketing mix execution
Strong ability to self-start and manage priorities without direct authority
Familiarity with US MLR requirements and approval processes
Strong ability to influence cross-functional teams and external partners
Prior experience managing a marketed product
Analytical skills with the ability to make data-driven decisions
Track record of driving adoption of new capabilities across teams
Oncology therapeutic area experience
Graduate degree
Note: When applying internally for a position your current supervisor receives notification that you have applied to the position. We encourage employees to discuss the opportunity with their supervisor prior to applying.
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.
Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia (AMECA), Black Employees at Lilly (BE@Lilly), Chinese Culture Network (CCN), EnAble, Evolve, Lilly Indian Network (LIN), Organization of Latinx at Lilly (OLA), Pride (LGBTQ+ Allies), Veterans Leadership Network (VLN) and Women’s Initiative for Leading at Lilly (WILL).
Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is
$127,500 - $187,000
Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
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